![]() As an incentive, you can give them a free PDF report, e-book, free download, discount to buy something from you in return for their email address. Otherwise you shouldn’t be sending email marketing newsletters at all, right? Just place a signup form on your website or blog, or create a standalone squeeze page and let people subscribe to your emails. Before you think about getting email marketing software, focus on getting permission from your potential recipients. Permission is a “must-have” in email marketing and means that each recipient on your list requested to receive emails from you. So, before you start sending your email campaigns, check out this list of common mistakes that email marketing newbies often make: Mistake 1. You don’t definitely want to end up in junk folders and blacklists, do you? Even a minor negligence can “favour” your email being filtered as spam or junk mail. ![]() ![]() But being in this euphoric mood, you can do things that can get you in trouble with ISPs. When you make your first steps in email marketing, you are probably very enthusiastic about sending a lot of emails to many people.
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